Master Chief hasn't had a day as big as November 6th for a long time. 343i now have the unenviable task of delivering a new, better than ever before Halo, in a climate where decent first person shooters are thrown blissfully out of studios like wedding confetti. Step forward 343 Industries (or 343i for short) – a new studio set up by Microsoft to exclusively handle the Halo franchise, after Bungie exited stage left following their last hurrah – Halo: Reach. Master Chief definitely has his work cut out. Halo 4 is chief (hah) among the biggest releases in a pre-Christmas period that includes huge FPS titles like Borderlands 2, and Call of Duty: Black Ops 2, as well as other keenly expected games such as Dishonored and Assassin's Creed 3.
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